Offermatica, Inc. Offermatica
Offermatica, Inc. Offermatica by David M. Raab DM News December, 2006 . Yes it’s a cliché, but testing truly is the heart of direct marketing. Yet your grandfather’s A/B split is just as obsolete as...
View ArticleMemetrics Memetrics xOs
Memetrics Memetrics xOs by David M. Raab DM News January, 2007 . It’s a safe bet that few readers of this column care deeply about the technical differences among multivariate testing methodologies....
View ArticleQD Technology Quick Response Database
QD Technology Quick Response Database by David M. Raab DM News February, 2007 There are many ways to organize data: flat files, XML tags, networks, hierarchies, cubes, columns, objects, and others...
View ArticleKefta, Inc. Kefta Dynamic Targeting
Kefta, Inc. Kefta Dynamic Targeting by David M. Raab DM News March, 2007 . The components needed to tailor treatments to individual customers have been understood for years. Touchpoint systems send...
View ArticleClickFox, Inc. ClickFox
ClickFox, Inc. ClickFox by David M. Raab DM News April, 2007 . Companies can save a lot of money if customers use self-service systems like Web sites, kiosks and interactive voice response (IVR). But...
View ArticleKnotice Concentri
Knotice Concentri by David M. Raab DM News May, 2007 . Broadly speaking, there are two kinds of customer management systems. Campaign managers generate lists for outbound direct mail, email or...
View ArticleNetrics Netrics Matching Engine
Netrics Netrics Matching Engine by David M. Raab DM News June, 2007 . Most direct marketers think of data matching in terms of merge/purge: a way to identify and remove duplicate names across multiple...
View ArticleManticore Technology Virtual Touchstone
Manticore Technology Virtual Touchstone by David M. Raab DM News July, 2007 . The division of labor between marketing and sales used to be quite clear: marketing sent campaigns to customer and prospect...
View ArticleApplied PC Systems Strategy Map
Applied PC Systems Strategy Map by David M. Raab DM News August, 2007 . Among the many kinds of reporting systems, the grandest of all are “balanced scorecard” projects to measure compliance with...
View ArticleTableau Software Tableau
Tableau Software Tableau by David M. Raab DM News September, 2007 . It’s a rare genius who can stare at rows and columns of numbers and see the underlying patterns. Most people do better with visual...
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